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Table of Contents 

Table of Figures 

Figure 1: Structure of FIDIS deliverable D11.3    12

Figure 2: Four sectors of general communicational contexts    16

Figure 3: Mobile Value Creation: The Mobile Value Chain    42

Figure 4: General Model of Technology Acceptance    44

Figure 5: Schematics of the trust development life cycle    45

Figure 6: Derived trust building framework    48

Figure 7: Schematics of the theory of reasoned action (TRA)    49

Figure 8: Hypothesis Framework of the Technology Acceptance Model (TAM)    50

Figure 9: Adopters Bell curve    52

Figure 10: Cumulative adoption of an innovation over time, resulting in the S-shaped adoption curve    53

Figure 11: Cumulated growth Internet users in the world 1995-2010    54

Figure 12: Diffusion of Innovations Stages of Adoption    57

Figure 13: Conceptual framework of the “Price of Convenience” (PoC) Model    58

Figure 14: Examples for the balanced scorecard and strategic maps    62

Figure 15: Perspectives of the framework for analysing the economic impacts of MIdM in mobile services and applications.    64